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Capital One Runs Plane Crash Commercial After Loss of Air France 447 |
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In a stupefying demonstration of greedy self-interest, Capital One continues to run their Lost-themed television commercial in the aftermath of Air France Flight 447. If you've not seen it, the spot features victims of a massive plane crash grizzled and threadbare on the coast of a deserted island.
The background includes the beach and huge pieces of airliner wreckage, complete with giant jet engine. The commercial pokes fun at this sorry state of affairs and depicts the importance of customizing a credit card ahead of calling for help.
If you've been a cave somewhere perhaps you missed the fact that Air France Flight 447 went missing over the Atlantic Ocean on 1 June with 228 real people aboard. As this is published just 17 bodies have been found.
It disappeared right around the very tropical (and Capital One scene matching) region about 400 miles NE of Rio.
Capital One, who attempts to cultivate an image of looking out for the individual is about as tone deaf in this corporate choice as any arrogant U.S. financial institution (i.e. bank) can be in 2009.
It begs the question: Capital One, What's in Your Conscience?
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