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Have you heard? Google Adwords Radio Spots in Test |
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Mighty Google has been testing conventional (non-net) radio spot media buys with a small group of existing Adwords clients on stations all over the country. The service is possible thanks to the purchase of dMarc Broadcasting by Google earlier in 2006. dMarc was acquired to obtain its automated radio ad delivery platform.
Pricing information for the radio spots is murky (surprise) at best and it appears you'll not be able to specify a station by call letters (surprise). However, you can try to run campaigns based on city, format and time of day.
The test is by invitation only and only for select existing Adwords customers. The radio commercials must be MP3 files of precisely 30 seconds in length.
Can television commercials be far behind?
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